Digital Content
From national banks in India to global logistics in Switzerland to shaping brand tonality for automotive players in markets like Oman, my work has consistently been anchored in digital content over the past few years.
Other notable work
Pampers India wanted to be more than just a diaper brand. It wanted to help it's current audience - mothers, have an easier path of parenthood. Now, in a country like India where caregiving is always seen as a woman's job, how do you make fathers realise their duty towards their own babies? Introducing #ItTakesTwo - a 360 campaign created to teach men, how to be men.
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Pampers India wanted to be more than just a diaper brand. It wanted to help it's current audience - mothers, have an easier path of parenthood. Now, in a country like India where caregiving is always seen as a woman's job, how do you make fathers realise their duty towards their own babies? Introducing #ItTakesTwo - a 360 campaign created to teach men, how to be men.
The procter & gamble company
Boasting an asset base of US $119 billion and generating revenues of US $80.2 billion, Procter & Gamble stands as a global leader in consumer goods, renowned for its innovation and market presence across numerous countries.
From conceptualisation to execution, from creating the name to launching the product nation wide - a 360 campaign covering billboards, print ads, TVC, POSM, and more.
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From conceptualisation to execution, from creating the name to launching the product nation wide - a 360 campaign covering billboards, print ads, TVC, POSM, and more.
RP-Sanjiv goenka group
With a US $7 billion asset base and US $4.3 billion revenue, the RP-Sanjiv Goenka Group is one of India's fastest growing conglomerates with a significant global presence.
Virat Kohli was about to become a father. Now, everything he does, the men in India do. Does Pampers let this opportunity slide? No. So we released a risque celebratory video guiding him about active caregiving in a land which loves to boast about fathers being too busy to care.
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Virat Kohli was about to become a father. Now, everything he does, the men in India do. Does Pampers let this opportunity slide? No. So we released a risque celebratory video guiding him about active caregiving in a land which loves to boast about fathers being too busy to care.
The procter & gamble company
Boasting an asset base of US $119 billion and generating revenues of US $80.2 billion, Procter & Gamble stands as a global leader in consumer goods, renowned for its innovation and market presence across numerous countries.
Women often feel pressured not to say 'No.' In the context of Indian arranged marriages, this pressure to be flexible and adjusting can be quite daunting. On Women's Day, Shaadi.com reached out to women to emphasize that saying 'No' is one of the most empowering actions they can take.
Watch film
Women often feel pressured not to say 'No.' In the context of Indian arranged marriages, this pressure to be flexible and adjusting can be quite daunting. On Women's Day, Shaadi.com reached out to women to emphasize that saying 'No' is one of the most empowering actions they can take.
Shaadi.com
Boasting a user base that spans the globe, Shaadi.com is celebrated as one of the pioneers in online matchmaking services. With a strong record of helping people find life partners, it has solidified its standing as a leader among India's thriving digital marriage platforms.
Creative Tools
Current AI workflow, used with intent.
I use the latest creative tools as part of the process, not as decoration. The value is in taste, direction, and knowing which model to use for which kind of problem.
Midjourney
Visual conceptingFor fast moodboards, campaign atmospheres, poster directions, and visual worlds that need taste before polish.
Krea
Realtime image refinementFor sharper iteration loops when I need to steer composition, upscale outputs, and move quickly through options.
ChatGPT
Creative developmentFor concept branching, headline exploration, script scaffolding, naming routes, and tightening messy early ideas.
Claude
Long-form thinkingFor deeper strategy passes, longer drafts, tone calibration, and turning rough creative thought into usable structure.